Don't Drink the Tea. Think With the WE.
Jan
2013
25

Facebook’s Fastest Growing User Demographic? 65 and Over.



Sometimes, in labor circles, attempts to spur social media use to help organize workers and achieve political and messaging gains are met with hesitation, fear and confusion. The suggestion that union members “aren’t on Facebook” or don’t understand Twitter runs rampant and is frequently propagated by the old guard of organized labor (whom we all respect and revere for what they’ve done).  

Aside from the fact that this sentiment ignores the incredibly important younger generation of union brothers and sisters (and potential union brothers and sisters) it is also inherently untrue.  Such is the conclusion of a new chart (posted by Strategic Organizing) which shows that last year the fastest growing segment of the Facebook population was people over the age of 65 (!!!).  It also shows that Americans over 35 are quickly becoming familiar with new social media outlets.  

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