A new ad from the International Brotherhood of Electrical Workers (IBEW) began running on channels such as ESPN and CNN recently. The spot touts the accomplishments of unionized electricians and their contributions to the American economy.  “Proudly American, Proudly Union” shows the value of quality work and puts a face to the nameless American workers often cited as statistics by politicians:

“Our work is something to be proud of,” the ad states. “We make the products people use – products that make their lives simpler. The high-tech tools we use to defend our country. And the innovation that shapes our future. The power professionals of the IBEW: Proudly American, proudly union.”

Have a look below: