Don't Drink the Tea. Think With the WE.
Nov
2011
25

That’s So 2011: Mississippi State Puts Hashtag in Endzone for Tomorrow’s Game



This one goes out to all of the Twitter detractors, skeptics and worrywarts who don’t think Egyptian journalists’ lives being saved or SB5′s repeal are evidence enough of the influence of social media: Mississippi State just put Twitter in its endzone.

In what’s believed to be a first for college football programs, Mississippi State has painted #HAILSTATE — the school’s traditional rallying cry and fight song — in its north endzone.

College teams typically decorate endzones with the title of their school, mascot nickname or a colorful pattern. But Mississippi State’s Twitter-based variation has already created buzz in the sports world.

“It’s a phenomenal idea,” Dallas Mavericks owner and Broadcast.com founder Mark Cuban said in an email to Mashable. “It’s a fun way to involve social media at the game, and to TV viewers it’s going to stir up some emotions between both teams.”

“I can definitely see the the Mavs and other teams doing it,” Cuban added.

This would be welcome news for the youngest of sports fans and a groundbreaking way for people to interact with the idolized, larger-than-life players and teams. But, it may take some time for these kinds of social media inclusions to become ubiquitous. Mississippi State’s Athletic Director is in an electronic class of his own:

Stricklin is unusually active on Twitter for a university athletic director, communicating updates to fans and retweeting photos fans send of themselves sporting school colors on designated “Maroon Fridays” before Saturday games.

Read the full article HERE.

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